Competitive intelligence is the process by which data is developed on competition and, more generally, on the market environment in which a company operates. It is assumed that the information is collected ethically and legally.

This process is usually subdivided into several steps:

  • Identify the information required
  • Collecting the data
  • Analyzing it
  • Deciding on their use.

Data collection is carried out from a variety of documents so as to cover as broad as possible a view of the competitor or market.

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